Just to make it short and sweet.Never reference the "audience" in a rhetorical analysis or, in fact, in any other paper you write. Logically, does it make sense to reference the glass when describing the water? Probably not.
Simply said, to mention "audience" or even "readers" in analytic writing is sacrilege, so don't do it if you want a professional voice.
image source: http://www.ponder.co.za/wp-content/uploads/Identify_Your_Audience.jpg
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